Social Storytelling
The galaxy (a line evoking the universe, the travel, an other dimension).
The guide line (a line which tells a story, an quirky axis and fun).
Share (a line evoking the share thanks to code of social network).
I finally choose the social line but I keep the story because the role of socialstorytelling is social brand which tell story. The logo keep a social impact with its modern degraded and its huge typo. The storytelling tells story in its reworked typo with a aspect style between braille and writing aspect.
After the creation of the identity there are many supports to do.
Planning of a launch event of offers with the editors (Le monde, Huffpost, Le monde Snapchat) and experts of sectors (Agency, advertiser, producer, influent people)
Dressing of the event (signs, planning..)
PowerPoint creation of an "offer" presentation along by M Pub at the event.
Graphic creation of white book on the topic of the collaboration between editors and advertiser for handle the activity.
Creation of a website for present the whole of the approach
Creation of a campaign of web and social communication on CB News and Facebook.
For the identity of this brand started in three lines :
I finally choose the social line but I keep the story because the role of socialstorytelling is social brand which tell story. The logo keep a social impact with its modern degraded and its huge typo. The storytelling tells story in its reworked typo with a aspect style between braille and writing aspect.
After the creation of the identity there are many supports to do.
Signalétique
